Who’s that? The founder of CD Baby, the single most useful site for independent musicians today. I remember being in bands 10 years ago. You couldn’t sell your CD unless you had a distributor, and you couldn’t get a distributor unless you had a radio promoter, and you couldn’t get a radio promoter unless you had thousands of dollars to spend, and on and on. He describes the whole mess here.
Now, you press the CD, send as many as you like to CD Baby, and they sell them for you. This is how The Long Tail happens in the music biz.