The future of Zune?

One of the big knocks against Microsoft’s Zune player is that songs you beam to one another wirelessly expire after three days or three plays.

But now it appears like this is just the first step. A recent Microsoft Research paper proposes a new business model in which end-users are distributors. The idea is I could beam (“squirt” in Microsoftese) a song (or eventually video) to you and if you like it, you agree to buy it and the DRM goes away. Zune keeps track of every transaction and compensates the content owners after the fact. Most interesting, the seller gets a few MS Points as commission. This gets around the whole “DRM sucks” problem—instead of telling people not to share and relying on flawed technology to prevent it, they offer incentives to share. Apparently MS is getting patents in place and J Allard has talked about this publicly a few times.

Fantastic idea. Instead of trying to stop natural human behavior, capitalize on it. It’s certainly better than clutching the anchor as the ship goes down.

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