EMI offers DRM-less tracks through iTunes

Both Jobs and EMI have been telegraphing this move: for $1.29, you can now get all songs in EMI’s digital download catalog as 256kbps AAC files with–ta-da!–no DRM. And while Lefsetz is pissed that that they raised the price for these tracks, I like it as the first small step away from the record industry’s self-defeating efforts to control user behavior with inept and unfriendly technology.

Wired columnist Eliot van Buskirk, anxious for any headline that portrays Microsoft as loser, seems to miss an important point: the Zune natively plays AAC files. That’s right–along with going into direct competition with the players and stores that have long supported Windows Media Audio (WMA), Microsoft went and supported the file format favored by its number-one competitor. Sure, Microsoft would have liked to establish WMA as the de facto standard, but it’s basically acknowledged that particular war is over, and it’s lost. Microsoft is not even pushing WMA for telephone handsets anymore–instead, it’s gone and built a generalized DRM system (or “content access” technology as they call it) and will let the carriers apply it to any file format they want–including AAC.

In other words, Microsoft just hopes you buy a new PC to store all your digital media files. They’re not as concerned as they once were about what format those files are in.

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